When is the last time you really listened to someone?

Listening is one of the most important tools we have to find out what really matters to each other, but we are here as a human being, exceptionally bad at it.

That's why we intended to help the Netherlands listen better to their loved ones. We invited four duos; mothers and daughters, couples, cousins, to take a moment to talk about a difficult aspect of their relationship, and really listen to each other. Tears guaranteed.

Role: Agency + Line Producer Client: Nationale Nederlanden
Agency: VIRTUE Amsterdam
Director: Mea Dols de Jong
DoP: Jean Counet