L’Oréal Paris “Signature Faces”




Feeling not-so-fresh on work video calls in the midst of lockdown home-working: rings a bell?

Together with L' Oréal and legendary make-up artist Val Garland, we came up with the digital make-up line Signature Faces: a series of ten filters for when we’re not feeling so camera-ready. The filters were made available on Zoom, Teams, Hangouts, Google Duo, Instagram and Snapchat.  International fashion icons and supermodels Cindy Bruna, Luma Grothe and Soo Joo Park even became the faces of the campaign, from home.  

Signature Faces reached 10millions+ of users within 2 months; was picked up by more than 200 online articles, international radio and TV channels.

Role: Agency Producer &  Project Manager
Client: L’ Oréal Paris 
Agency & Production: VIRTUE Paris & Amsterdam
Digital Production: Adventure Club
In The Press:  Vogue, TechCrunch, Vanity Fair, France Culture, Refinery 29, CB News, BFM TV, France Inter
Awards: Webby Awards (Nominee Best Use of Filters/Lenses Social, 2021)







︎︎︎