Borjomi ‘New Year’

For this year's campaign, Borjomi – a natural source of mineral water nearby Tiblissi, Georgia – chooses to embrace the unexpected wonders of the holidays with a message to “Let Rejuvenation In”.

The campaign has been shot in Georgia and is a continuation of Borjomi’s continued efforts to create iconic moments. With nods to lifestyle and the brand’s iconic deer, the campaign is an homage to Georgian nature, heritage as well as the new wave of creativity born out of Georgia.

Role: Agency Producer & Project Manager
Client: Borjomi (Georgia)
Agency & Production: VIRTUE Copenhagen
Production Company: FutureFrank; Metro Production
Director: Danny Sangra
DoP: Mateus Autelli

Borjomi ‘New Year’

For this year's campaign, Borjomi – a natural source of mineral water nearby Tiblissi, Georgia – chooses to embrace the unexpected wonders of the holidays with a message to “Let Rejuvenation In”.

The campaign has been shot in Georgia and is a continuation of Borjomi’s continued efforts to create iconic moments. With nods to lifestyle and the brand’s iconic deer, the campaign is an homage to Georgian nature, heritage as well as the new wave of creativity born out of Georgia.

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